Tackling ETFs: What You Should Know
Chances are you’ve heard of ETFs before. But do you feel you have a decent grasp of their ins and outs?
For instance if you’re approached at a cocktail party and asked how their taxes and fees differ from mutual funds, whether they’re always well diversified, if they are only passively managed, or if they are the same as index funds, could you hold your own? If not, we’d understand why. The details can be as elusive to grasp as a garden snake.
Here’s a quick primer on ETFs. We’ve included just enough details to make you confident to respond, “Let’s grab a drink and I’ll explain ETFs to you.”
What is an ETF?
An ETF is short for exchange-traded fund. First introduced in 1993, this type of investment has grown steadily over the years and now comprises $10 trillion+ in investor assets globally. In the U.S., the ETF market is $5+ trillion, roughly one-quarter the size of the U.S. mutual fund market. 
ETFs are popular because they combine features of mutual funds and stocks, often at a low cost compared to similar mutual funds. Like a mutual fund, an ETF is a bundle of many securities that can be bought in one purchase. This usually provides the investor with the benefit of diversification, although the degree of diversification varies depending on how narrow or diverse are its holdings.
Like a stock, they are traded all day on an exchange and can be bought anytime during the day for their trading price at that moment. This distinguishes them from mutual funds, which can only be bought after the trading day ends, when their price for the day—the Net Asset Value, or NAV—is calculated. (You can place an order for a mutual fund during the day, but it won’t be executed until end of trading.)
While many ETFs are designed to mimic an index, such as the S&P 500, they should not be confused with Index Funds. Index Funds are mutual funds that track an Index.
What types of ETFs are there?
Like stocks and mutual funds, ETFs come in all shapes and colors. Some track indexes, some don’t. Many are passively managed, but some are not. Some are highly diversified, but some aren’t. Many have relatively lower fees, but some don’t.
There are stock ETFs, bond ETFs, and ETFs for sectors, regions of the world, commodities, and various styles of investing. The most widely held ETFs are those that track an Index such as the S&P, the Dow, or the Russell 3000. (For example, the largest ETF is the SPDR S&P 500 ETF.) One reason these index-tracking ETFs are popular is that they are easy to follow for investors. If you hear that the S&P is up 2%, you can expect your S&P-tracking ETF to be up roughly the same amount.
Further, when ETFs track an index, they don’t require managers that make buy or sell decisions. This approach, called passive management, requires less human power, so they can be cheaper to operate, resulting in relatively lower fees to investors. Voila. Easy to understand, easy to manage, and relatively cheap…a triple attraction!
Some ETFs don’t track indices. Those non-tracking ETF are actively managed so the managers buy and sell holdings. They tend to have higher fees than passively managed ones. But the benefits of actively managed strategies potentially may make up for those higher fees. For example, passive strategies are designed to match—but not beat—the market performance, while active strategies strive to provide alpha—returns greater than the market. And research shows that funds don’t need hundreds of holdings to be diversified; holding just 20 securities could potentially provide the diversification benefits that help reduce non-market risk.
How are they bought and sold?
When you place an order through a broker to buy or sell a mutual fund while the market is trading, the broker must wait until the market closes at the end of day when the price is fixed to complete the trade directly with the mutual fund company.
In contrast, ETFs are traded on the exchange all day, and the market price can at times vary to a small degree from the NAV of the underlying assets. For example, if you decide you want to buy ABC S&P500 ETF (ABC), you go to your brokerage account and type in the symbol—ABC. Then you select how many shares and the price you want to pay. Hit submit and wait for your order to be filled! It’s no different from buying an individual stock.
How are they created and redeemed, traded and taxed?
Three parties are involved with ETF transactions—the ETF issuer, the Authorized Participant (AP), and the investor. ETF investors—like you or your advisory client—buys or sells shares with other investors on an exchange in the secondary market. (This is the same process as trading a stock.) But behind the scenes, the ETF issuer and AP work together to create new units or redeem existing ones. It’s a confusing process that investors don’t see (just check out these two flow charts below!). But it’s important for one reason: tax efficiency.
Generally ETFs can be more tax efficient than mutual funds for two reasons.
First, because ETFs sell between investors on a public exchange, like the New York Stock Exchange, the underlying securities are not changed with this transaction. So while investors who sell their shares may produce capital gains for themselves, this transaction does not affect the rest of the ETF’s investors.
Second, an issuer needs to sell an underlying security only in very few instances. For example, when the tracking index rebalances, then a passive fund may need to sell securities to follow the target index. Or when the issuer makes a change to a holding, then the active needs to follow suit.
This differs for mutual funds. Not only are capital gains raised when passive funds need to rebalance alongside the index and active ones need to sell securities they no longer feel compelled to hold, every time a fundholder decides to sell their slice of the fund, capital gains are generated. For example, if Donna sells her 1% stake of fund ABC, then ABC will need to sell all their securities in the right percentage to make up 1% of the fund to payout Donna’s investment. This extra selling makes mutual funds less tax efficient than ETFs for the current investors.
What’s the value of the ETF?
Mutual funds do not trade intraday. Instead all transactions occur after the market closes and the fund is priced at 4:00 ET every day. The value of the fund is expressed by the net asset value (NAV). ETFs also calculate a NAV. NAV is the total value of all the cash and securities in a fund’s portfolio minus any liabilities (like expenses) divided by the number of shares outstanding.
But since ETFs trade throughout the day, they also have a market price which is the price at which investors can buy or sell an ETF on an exchange. This price may deviate from the NAV depending on supply and demand for the ETF.
Do ETFs always have lower fees?
Yes, generally many do. ETFs have a simple unitary fee-based structure. That’s it.
Mutual funds fees are more complex and layered, and can differ by share class (institutional vs. retail investor). There two types of fees—shareholder fees and operating expenses—that when added up, can significantly eat into a fundholder’s return.
- Sales Loads—similar to commission you pay to a broker
- Redemption Fee—imposed when you redeem your shares in the fund
- Exchange Fee—imposed when exchanging fund shares for the shares of another fund within the same fund group
- Account Fee—imposed if an account falls below a certain level
- Purchase Fee—some funds charge this fee when you purchase their shares
Annual Fund Operating Expenses
- Management Fees—paid out of fund assets to the fund’s investment advisor
- Distribution (12b-1) Fees—paid out of fund assets to cover distribution expenses
- Other Expenses—examples include legal and accounting costs
- Total Annual Fund Operating Expenses—expressed as a percentage of the fund’s average net assets
What other unique features do ETFs have?
If transparency is important to you, you’ll probably favor ETFs. Unlike mutual funds, ETFs are required to reveal their holdings and weightings daily. On the other hand, most mutual funds only reveal their holdings quarterly. 
Another difference from mutual funds is that you can buy ETFs on margin, and you can sell them short. Neither is allowed with mutual funds.  This, along with intraday pricing, is a reason active traders favor ETFs over mutual funds.
Five characteristics make ETFs appealing
Mutual funds have been around much longer and still comprise a larger market share than ETFs. But the ETF market is growing fast. In fact, mutual fund growth peaked in 2017 and has been declining while ETFs have been growing. The reasons for ETFs’ popularity are simple: Five characteristics—relatively lower fees, intraday trading, tax efficiency, simplicity, and transparency—are increasing their appeal.
Motley Fool Asset Management’s ETFs are distributed by Quasar Distributors, LLC.
The investment advisor for each fund is Motley Fool Asset Management, LLC (“MFAM”). MFAM is a wholly owned subsidiary of Motley Fool Investment Management, LLC, whose parent company, The Motley Fool Holdings, Inc., which is a multimedia financial-services holding company. MFAM, an affiliate of The Motley Fool LLC (“TMF”), is a separate legal entity. No TMF analyst is involved in the investment decision-making or daily operations of MFAM. With respect to its actively-managed funds, MFAM does not attempt to track any TMF services and, as such, those funds may diverge completely from TMF’s services.
The information contained herein does not take into account the particular investment objectives or financial circumstances of any specific person who may receive it. This article is provided for informational purposes only, reflects our general views on investing and should not be relied upon as recommendations or financial planning or tax advice.
All investing involves risk. Principal loss is possible. Each of MFAM funds invests in particular market capitalizations or qualification distinct to that individual fund, including small cap stocks and mid cap stocks, thus each fund’s performance will be especially sensitive to market conditions that particularly affect that fund’s particular market. Some funds are non-diversified, which means its NAV, market price and total returns may fluctuate or fall more than a diversified fund. Gains or losses on a single stock may have a greater impact on any of MFAM’s funds. For these and other reasons, there is no guarantee any of MFAM funds will achieve its particular, stated objective.
Please consider the charges, risks, expenses, and investment objectives carefully before you invest. Please see the prospectuses for the Motley Fool Global Opportunities ETF, the Motley Fool Mid Cap Growth ETF, the Motley Fool 100 ETF, the Motley Fool Small Cap Growth ETF, the Motley Fool Next Index ETF and the Motley Fool Capital Efficiency 100 Index ETF containing this and other information. Read it carefully before you invest or send money.
NON-U.S. RESIDENTS AND APPLICABLE LAW. The Site is hosted in the United States of America. MFAM and their representatives may transact business only in states where they are registered, excluded, or exempted from state registration requirements. MFAM makes no representations or warranties that the pages or other materials on the Site are appropriate for use outside the United States. If you choose to access the Site from a location outside the United States, you do so at your own risk and are responsible for complying with all applicable local laws. No investment product or service referred to on this site is intended to be made available in any country or other jurisdiction where such availability (or offer or sale of such product or service) would violate applicable laws or regulations. This Site will not be considered a solicitation for or offering of any investment product or service to any person in any jurisdiction where such solicitation or offering would be illegal.
Elton, Edwin. Gruber, Martin. “Risk reduction and portfolio size: An analytical approach.” The Journal of Business, Oct. 1977.
Any discussion of individual companies on this page is not intended as a recommendation to buy, hold or sell securities issued by those companies. The holdings of MFAM Funds may change at any time and are subject to risk. Current and future portfolio holdings are subject to risk.